Sephora
The concept of Sephora’s new line of color is based on the game of black and white bands present in the brand image. In this interpretation such bands gives rise to the flexibility and the ergonomics. Inspiring colors and trends, and providing the perfect place for a new purchase experience. The design of Sephora’s new image goes from a global view of the entire space to the definition of each of the modules. In this way all the elements are understood within a larger whole. The user enters, so, in a new space that "wraps" who is in it. This space is modulated in favor of functionality, resulting modules as gondolas, linears, the beauty studio, the “camerinos”, seats or interactive spaces. The white bands become screens that change all the space according to seasonality or trends, while maintaining a white background and applying content in a subtle way that does not impair the vision of the product. The black bands folded into modules (made of perforated sheet metal) will be, therefore, the perfect base for arranging the product trays full color, ergonomically positioned according to the angle of view designed for each situation.
The new Sephora store is a comprehensive and a complete image space. The purchase process and user experience are designed from the beginning to the end. Modules and products comprise this space naturally, designed from the beginning to respond to this concept and its function jointly. So the "space that surrounds" becomes the brand’s flag and its color bearer.